This product is beautifully packaged using new eco friendly packaging.
It is well known that plastic packaging has become an environmental problem. In seeking to find environmentally friendly solutions to products it has been decided to trial plastic free packaging. The challenge is to prevent the product from becoming damaged during storage, transport and on shop shelves. The solution settled upon, is to package the product in a polycotton bag, matching the duvet set, which has been specially treated to become soil and water resistant. This is being trialled on a few designs initially, to see how it is received by customers. Research tells us that consumers want to see more eco friendly packaging that meets their values, and we trust this solution will be widely well received.
